In June 2017, the Greater Convention and Visitors Bureau commissioned JLL to complete a comprehensive Destination Strategic Plan (DSP) for Wake County.
Over the 13-month process, the JLL team has been in the Raleigh area eight times, talking to stakeholders in person and evaluating tourism assets first-hand. In fact, JLL has had more than 1,800 stakeholder interactions:
Now all of that data and feedback has been assimilated into an extensive DSP report, which can be found here. After Sept. 2018, continue to find updates about our area’s progress in its implementation at visitRaleigh.com/2028.